values

So, I was talking (ok, emailing) with a friend of mine the other day (Hi  Robert!) about a project he’s been building, Engage.  The core concept  (assuming I have it right) is about the importance of building (and engaging) personal values, and how those values relate to  success on both a business and personal level. 

I’ve been following his progress for a while now, but given the current world economic "situation" the timing of his project struck me as right on the mark, timing wise.  

Here’s My Thinking…

For the past decade or so, success in Western cultures  (at least in the US)  has been defined almost exclusively by profit margins, productivity, and cost/benefit analysis.  Those  same trends have been evident online, with the number of blogs stressing productivity, efficiency, quick tips lists, and a race for sheer numbers of subscribers/followers.   It’s been all about shallow and broad, rather than narrow and deep. 

But with the money drying up, consumers are fewer and further between, and those who are still spending are pickier with where they spend their money -   that means each customer starts having more value to the company. 

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